Edutainment

Leveraging edutainment and also social networks to encourage interethnic harmony

.Interethnic pressures posture a significant barricade to the socioeconomic advancement of adolescence teams. This paper examines the efficiency of academic entertainment (or edutainment) in marketing interethnic tranquility. Our company executed a cluster randomized field experiment involving over 3,300 homes all over 120 polyethnic villages in Bangladesh. We locate that distributing information through a documentary designed to teach the ethnically dominant Bengalis about the ethnic minority Santals in polyethnic towns raised the ethnic a large number's prosociality towards adolescences. Using emotion-detecting software to study faces during the course of the movie seeing exposes that sympathy played a notable function within this process. Alternatively, our experts perform not find any influence on the occurrence of negative stereotypes and also biased opinions towards minorities. Additionally, our company locate that targeting network-central people with the treatment created huge positive spillovers on others within towns, including Santals. Our experts additionally substantiate these results by means of village-level management data presenting a decrease in authorities criticisms in procedure towns. Five months after the treatment, our experts administered a laid-back job industry practice entailing 720 aimlessly decided on participants coming from the major interference. In this informal work task, pairs of cultural majority and adolescence participants jointly made paper bags for a local supplier under a piece-rate payment system. Our experts find procedure results on performance for both ethnic groups. For the ethnic large number, exposure to edutainment caused greater productivity, possibly through raised prosociality towards minorities. Amongst the ethnic adolescence, cooperation or even peer tension seems to discuss their noted performance gains. On the whole, our findings show the power of edutainment and social media networks in promoting consistency within multiethnic areas.